Bogor, February 7, 2025 – Kaef successfully collaborated with the UMKM (Micro, Small, and Medium Enterprises) community in Bogor through the event “Kaef Together with UMKM: Rising and Growing.” This initiative aimed to inspire local culinary entrepreneurs to develop their businesses and innovate in the competitive food and culinary industry.

The event opened with speeches from Mr. Rokib, S.E. M.Si., Secretary of North Bogor District, and Mr. Syafaat Sulaiman, National Retail Sales Manager of Kaef. Both speakers emphasized the significance of supporting UMKM (MSME), particularly in the rapidly growing culinary sector of Bogor. Strengthening small businesses can contribute significantly to Indonesia’s economic progress.

A highlight of the event was the Cooking Demo led by Chef Wahyu and Chef Nuril from Kaef, who showcased delicious menu creations such as Dimsum Guyur, Taso Ceria, and Taichan Krispi. These dishes featured Kaef’s premium products, including Kaef Sauce & Paste, Kaef Hot Marinade, Kaef Crispy Flour, and Kaef Sambal Bawang. The participants was excited taking photos of these menu and provided attendees with new ideas to enhance their own culinary businesses.

Participants also gained valuable business insights on strategy, enterprise management, and tutorials about fried chicken preparation. Moreover, Kaef introduced its Reseller Program, opening new income opportunities for UMKM (MSME) owners. The event concluded with interactive games, door prizes, and hampers for all attendees, creating a lively and engaging atmosphere. 

With this initiative, Kaef hopes to continue empowering UMKM (MSMEs) across Indonesia, helping them grow while contributing to the nation’s economy and could be a solution for all of business and kitchen needs.

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